Introduction
Youtube has become a worldwide phenomenon. With billions of users turning in daily, it is only second to Goggle in the traffic it receives. YouTube is a giant ecosystem of creators and billions of viewers who tune in every day. This global phenomenon has also led to brands recognizing the vast potential of digital marketing on this platform.
Thus, it is vital to ensure that the content is of high quality and to the viewers’ liking. No single factor affects these two desired qualities other than having a solid intro and outro clip to a video.
What Are Intros and Outros?
Intros refer to the clips which play at the begging of the Youtube videos. They usually consist of animations and graphics that depict the creator’s brand or signature, pointing towards the channel’s niche. At the same time, outros are the clips that play at the end of the content, signifying the video’s conclusion. Outros usually consist of brand messages, CTAs, or even just a message of gratitude to the audience for viewing the content.
Importance of YouTube Intros and Outros
Organizes the Content
The human brain perceives beauty through symmetry, and it craves it. The same can be leveraged while creating video content. Distributing your content through Outros and Intros helps build symmetry, making the viewing experience pleasant and engaging. Intros and Outros also help organize the content making the content appear properly segmented into an intro, main body, and conclusion.
Marketing and Brand Messaging
Marketing and Branding can be tricky while producing content for entertainment and informational purposes on a platform such as Youtube. Viewers often get turned off by cheap marketing tricks. Intros and Outros are a great mechanism through which marketing and brand messaging can be integrated strategically into the main content.
This allows for marketing to occur effectively without hampering the viewer’s experience of the main content. This is especially effective when used in Outros as the main content has already been delivered.
Brand Recall and Condition Viewers
Consistency is the key to success, even more so in content creation. Investing in a beautifully designed Intro and Outro is a must. When consistently exposed to them, viewers will become conditioned to correlate the intro and outro with your brand. This results in brand recall.
Also, conditioning viewers to remember your brand through association to a beautifully designed intro and outro helps build a good impression on viewers.
Brand Image
The first impression is the last impression. Hence, one should make the best possible effort to make a good first impression. Investing in a well-designed intro and outro can go a long way in bolstering brand identity.
Viewers are conditioned to associate well-made intros and outros with the general professionalism of the creator and the brand. With the great leaps in technology, it is possible to make professional-looking intros and outros from anywhere with the use of the intro maker tool.
Brands Reach
Including links to your other websites and social media is a great way to grow your reach by leveraging your viewership on YouTube. Using intros and Outros is the most efficient way of doing so. Placing your social media information in the Outros is especially effective as it helps drive your audiences into your other accounts.
This helps to build a more build a closer bond with the viewers as they are connected with you through various platforms. This branching technique also helps to grow your organic traffic to your websites which maybe deal with other business ventures.
Quality of the Content
There are many well-performing channels on YouTube that have a high number of subscribers. With these many well-performing channels, how can someone stand out? The simple answer is by making quality content. Nothing speaks to viewers like quality content. However, one can advertise and try to drive traffic to your page. At the end of the day quality of the content is what makes or breaks your channel.
Outros and Intros are a great way of instantaneously giving your content a facelift. By adding attractive graphics and animations, one can make their content seem more engaging and attractive from the start to the very finish. A good intro and outro also work as a great tool to create a positive bias in viewers’ minds about the entire content.
Retain Audience
The first 7 seconds are the most important in retaining an audience in a video-based format. With people, attention spans growing smaller and video platforms encouraging smaller content formats, intros and outros become instrumental in retaining viewers.
Having an engaging and well-designed intro helps to prevent the viewer from clicking away. Outros help to make sure that the last experience of the viewer is fruitful and the viewer remains engaged throughout the content.
Keep Audiences in Binging Loops
The binging effect is real, and every Youtuber should try to leverage it as best they can. Your content must be seamless and engaging, and what better way to achieve that than using Intros and Outros. YouTube provides creators with the option of creating suggestions and links to their other content of similar or related nature.
These links can be included at any time in the video. But these are especially effective when used in the Intros and Outros. This keeps viewers in a loop of binging content, and through the correct usage of suggestions, this could greatly bolster your viewership.
Conclusion
With viewership only climbing and the internet becoming more accessible, content creation has been riper than ever with opportunities. Though the competition is stiff, the upside justifies the cost. Though, to be successful will require hard work and smart work. Learning from more experienced Youtubers and taking tips is a great way. Adding Intros and Outros are some of those tips, which can make or break a video on Youtube. They create symmetry and properly organize content, making the experience for the viewer more pleasant. It is said correctly that a happy viewer is a loyal viewer.
