Influencer marketing is a powerful way to build brand awareness and increase sales because it taps into the trust people have with those who share their interests and passions.
But how do you actually go about finding an influencer that’s right for your business?
In this blog post, we’ll walk through seven important steps that will help you build a powerful influencer marketing strategy!
Step One: Define Your Marketing Goals
The first step is to identify your marketing goals. What do you want this influencer campaign to accomplish? For example, are you looking for more social media followers or trying to increase awareness of a product launch in the next few months? Knowing what your goal is will help narrow down who can help you.
Step Two: Define Your Ideal Audience
The second step is to identify your ideal audience and the influencers who align with them in terms of interests, lifestyle demographics, personality, or other relevant factors. You want to find a fit for both your brand and the ultimate goal of this campaign.
For example, if one of your marketing goals is increasing sales then an influencer known for their expertise on those topics would be a great start! But keep in mind that everyone has different strengths. Some may not have as much experience engaging people through social media channels like Facebook or Twitter but are still able to reach their fans by blogging regularly on their own blog site.
Knowing what type of person will see these posts and react positively will help you determine which influencers are best for your campaign.
Step Three: Define Your Influencer Strategy
The third step is to identify what type of relationship with the influencer you want to build and how it fits into your business goals.
There are three main types of relationships, each with their own pros and cons: one-time projects; long-term collaborations (e.g., monthly blog posts); or developing a true partnership where they’re also an investor in your company!
You’ll need at least two different options so that if things don’t work out with one blogger then you can pivot to another option without having wasted all this time getting started on building this relationship. This way, while there may be some trial and error, you’ll be able to find the right influencer for your campaign.
Step Four: Find Influencers That Fit Your Goals
The fourth step is to identify the influencers that align with your marketing goals as well as who will have a good fit for this project based on their audience demographics (e.g., age group or geographic location).
You can do some research ahead of time or use tools like Google’s Adwords Keyword Tool to see which search terms are most popular in certain areas before looking at blogs related to those topics!
This way, while it may take more effort upfront, you’ll know exactly how many people they’re reaching so when negotiating compensation rates later on you won’t overpay if someone has a large audience but is reaching a smaller percentage of your target demographic.
Step Five: Sort Influencers Into Three Groups
The fifth step is to sort influencers into three different groups based on their relevant qualifications and the type of relationship you want with them.
This will help make it easier when you reach out to each one instead of having all these notes jotted down in your email, sorting them by category will ensure that you don’t forget anything or neglect an important detail! You can also use this as a template for future projects where building relationships becomes routine!
Step Six: Contact Influencers
The sixth step is to contact them and ask if they’re interested in taking part in this campaign.
Keep the email brief, introduce yourself including your company’s name as well as a short description of what you want from the relationship (e.g monthly blog posts or long-term collaboration) and then provide some basic details about who you are, how big your audience is now that defines success for you, any specific project goals related to this campaign and when it needs to be completed by!
Remember: don’t forget to explain why these influencers would benefit from working with you rather than just asking them for favors because “we’ll pay.” If someone doesn’t have time or doesn’t think there’s enough incentive to work with you, the chances of them agreeing to a long-term partnership are slim.
Step Seven: Negotiate Compensation Rates For Influencers
The seventh step is to negotiate compensation rates for influencers based on your relationship and what they’re providing in terms of content.
There’s no one set price because it depends on who the blogger is (e.g., someone with 100k followers will require more than one with just 500) as well as how much time this project takes up!
You should also consider their level of engagement before offering anything less than a fee that covers their expenses otherwise, they’ll be using valuable resources without being adequately compensated.
Additionally, if there are any costs associated with publishing blog posts related to your campaign then make sure to include that information in the contract.
Step Eight: Develop A Relationship Plan For Working With Influencers
The eighth step is to develop a relationship plan for working with influencers by creating expectations around what they’re providing and when as well as asking them about their audience demographics so you can tailor your content accordingly!
If someone wants all of their posts or photos tagged but doesn’t have any sort of exclusivity, be upfront about this detail before agreeing to publish anything otherwise, it might not work out because it’s going against your marketing strategy.
It’s not always easy to find influencers, but if you do your homework and follow these steps from social media marketing experts at Social Media Examiner, you’ll be well on your way to accomplishing this task.For more marketing strategies check Addorrar.