About one billion hours of videos are streamed every day. And that’s just on YouTube. This figure excludes video content viewed on social media sites like Facebook, Twitter, Instagram, and company websites.
As we all know, visual content is flourishing and showing no signs of slowing down. Today, video content accounts for approximately three-quarters of all web traffic.
With so much competitiveness, your company needs to get on board to attract and eventually impact clients and customers.
Look at why and how sales video production has such an impact on viewers.
1. Makes You Credible
Misinformation and doctored photographs abound on the internet nowadays. With the availability of powerful editing software that is simple to use, the reliability of information and photographs on the internet is questioned.
The believability of the video is more trustworthy. And besides, photo-shopping a film is more complicated and time-consuming than photographing one. Consumers are more persuaded and accepting of video content due to this more realistic feel.
Many clients are hesitant to buy from a company they are unfamiliar with based on photographs for fear of being duped. After watching a company video, they will feel more confident in the product’s legitimacy.
Even if it is through a screen, they value human interaction. They like to see instead of reading and depend on imagery to believe. It’s the nearest thing to an eye contact you can get by creating an internet video for your business.
Video helps you genuinely express the brand’s concept while also allowing customers to meet the business’s voice and face. As a result, the audience can form a subconscious connection with your business and establish a relationship with you. Never underestimate the value of maintaining eye contact.
2. Appeals To Emotions, Better
What better approach to sway a customer’s opinion than to elicit an emotional response? While text and pictures can provoke emotions, they are pale compared to a video’s ability to do so.
Imagine some of the adverts you’ve seen on television. They’ll be commercials that elicited an emotional reaction in you, whether laughter, rage, grief, love, etc.
While you don’t have to make your customers cry, it’s worth providing compelling content which will elicit feelings that you believe will affect their purchasing decisions.
Video can not only elicit such intense emotions, but it could also do that in a short time. This is critical in today’s media-overloaded environment, where consumers swipe over videos like there’s no tomorrow.
You can catch the entire browser in a matter of seconds. If your video is interesting enough, you’ve captivated a potential customer’s attention, and they’re focused on your company and the information you’re attempting to express.
Similarly, video production businesses use auditory and visual signals to appeal to the viewer’s emotions.
3. Gains Visibility
Video material, like emotion, allows you to tell a story about your company. You can provide stories about your staff, company mission, items offered, and how your services can better consumers’ lives based on the aim of your content.
With sales video production, you can communicate your company’s narrative in a variety of ways that are consistent with your brand philosophy. There’s no limit to what you can achieve.
You’re more likely to switch spectators into consumers if you tell the tale entertainingly. The video’s mood, design, performers, and timing will significantly impact its effectiveness.
In an ideal world, you’ll strike a delicate balance between presenting a compelling story and offering information about your organisation and its values.
Conclusion
One of the most successful ways to persuade clients to buy your goods or service is through video production. A well-made video may reach a larger audience and make an emotional and profound connection with them.
Have you yet to join the bandwagon? It’s now or never to get engaged and create high-quality, engaging video content for your business.
